W LONDON, London – Your ideal downtown stay

W London - Luxury hotel with DigiValet technology near Piccadilly Circus

Located in Soho, known for its elegant cast-iron facades and cobblestone streets, W London is the first hotel in the UK to implement DigiValet technology, allowing guests to control lighting, temperature, and room services via tablet. The hotel features a 100-square-metre AWAY Spa with steam room, sauna, and tailor-made treatments. Dining options include The Perception bar with seasonal cocktails and W Lounge offering Asian fusion dishes. A 24-hour Technogym fitness center is available, along with a screening room with 3D capability. The WIRED Business Centre provides PC and Mac workstations, printing, and shipping services. Complimentary high-speed Wi-Fi is available throughout the property.

Additional perks of the hotel

'Afternoon Tease' drag-themed afternoon tea with live performances

Pet-friendly policy (40-pound max, £100 fee per stay)

Screening room with cinema-style seating

'Whatever/Whenever' 24-hour concierge service

Mobile key and digital check-in

Sustainability initiatives including energy-efficient lighting and water conservation

Rooms & Suites

Private rooms feature reliable Wi-Fi, easy-access power outlets, and DigiValet tablets for controlling room features. The W bed includes an urchin-esque 'techorative' pillow by Jack Irving that changes color when photographed. Suites offer floor-to-ceiling windows, mirror walls, and minibars. All accommodations include air conditioning, flat-screen TVs with streaming services, tea and coffee makers, and private bathrooms with free toiletries and bathrobes.

Other conveniences

Ironing facilities and trouser press

Private entrance in all rooms

Safe deposit box in suites

Residential-sized bathroom amenities (300ml bottles)

Mobile dining and guest request services via app

Daily housekeeping unless requested otherwise